This Pastel Toy Belongs in a Taylor Swift Music Video

Once your dog gets ahold of this gorgeous toy, they’re definitely going to “need to calm down”

8 December 2023

In this era of extended cinematic universes and infinite reboots, one thing is undoubtedly clear: everybody loves a sequel. But despite what Fast & Furious movies or Boris Johnson’s offspring might imply, you don’t need ten copies to create a lasting impact. Instead, developing a successful and worthy follow-up may simply include building off the original product with a few new twists. And that’s exactly what Up Dog has done with The Ubbe Toy.

Like grunge music, Up Dog started in Seattle and quickly exploded in popularity. The company rose to prominence off the back of its initial hit, The Odin – a treat dispensing dog puzzle. Its modern minimalist design and ability to hold a pup’s attention for long periods, sans a squeaker, was a welcome innovation for pet parents.

Featuring Up Dog’s signature Instagram-worthy aesthetic, the new toy is delightful to look at. Coming in a colour Up Dog calls ’Ethereal Sky’, it looks more like an ice cream cone you’d see in a Taylor Swift video than a dog toy. This is to say, it’scomforting yet stylish like T-Swizzle herself.

While The Odin is best used with dry food or small treats, The Ubbe is designed to be filled with more liquid substances like wet food, peanut butter or whipped cream. After filling it up, simply lay it on the ground and watch as your dog rolls it around and flips it from one side to the other while trying to lick as much of the substance off as they can. But if that sounds like a lovely time for your dog at the expense of extensive scrubbing for you, fret not.

Cue the sigh of relief: it is also detachable for easy cleaning. Up Dog understand the need for durability and want to avoid you buying another toy that lasts less than a week. Not to mention, The Ubbe is also dishwasher safe – though top rack is recommended. The toy is made of TPR, aka thermoplastic rubber, which is a blend of rubber and plastics. Because of this, The Ubbe is entirely non-toxic and free of chemicals such as BPA, phthalate or latex. Additionally, this material is incredibly sturdy and therefore ideal for destructive players.

Of course, we buy these products for the love of our pets and Up Dog never lose sight of that. Just as they do for The Odin, with every Ubbe sold, Up Dog Toys donate a portion of proceeds to The Humane Society to help animals in need.

Up Dog Toys The Ubbe Toy

£22.95

£22.95 at WOOOF

Sean Zucker

Sean Zucker is a writer whose work has been featured in Points In Case, The Daily Drunk, Posty, and WellWell. He has an adopted Pit Bull named Banshee whose work has been featured on the kitchen floor and whose behavioral issues rival his own.