behind the brand
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Niaski is Where Art Fandom Meets Cat Obsession
From Salvador Catli to Frida Catlo and Clawed Monet, illustrator Nia Gould creates whimsical products for pets and their people
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Merci Collective’s Crystal-Infused Products Are Calming Anxious Pets
Whether or not you believe in crystal healing, Chani Ronez’s chic, customisable and sustainable products are designed to help treat everything from separation anxiety to joint pain
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Mau Designs Fierce Furniture For Cats Who Are Wild at Heart
Sustainable home decor for “tree cats,” “bush cats” and every little lion in between.
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Where Interior Designers Shop for Dog Stuff
Vogue and Vanity Fair alum Matthew Morris on collaborating with local makers at his design-forward brand, Mr. Dog.
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LUNGE Creates Luxe Accessories For Truly Stylish Pets
So your dog can be ready to strut their stuff in honor of New York Fashion Week.
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Found My Animal Goes Off-Leash
Founder Bethany Obrecht on her brand’s signature item and finding the intersection between companionship and advocacy.
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Floof Takes a Gentle Approach to Your Itchy Dog’s Skincare
Mark your pups’ self-care calendars: The company’s eco-friendly, allergy-friendly products are launching July 17.
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Scandi Brand PAIKKA Wants To Give Your Dog a Capsule Wardrobe
The vet-favorite brand sells staple pet clothes and other products that are as fashionable as they are functional.
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Want to Up Your Dog’s Style Game? Sir Dogwood Has You Covered
The online boutique’s founder on the importance of supporting BIPOC-led pet brands.
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Cloud7’s Product Testers Are Three Lucky Pups
Former fashion designer Petra Jungebluth on making eco-friendly, exquisite coats and cozy beds for her dogs — and yours.
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The Best Dressed Dogs Are Wearing Little Beast
Founder Jisu Kim on designing sweaters you’ll wanna steal from your dog.
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Scandi Design Meets German Engineering — For Pets!
MiaCara is the minimalist pet brand hygge design dreams are made of.
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MINNA’s Striped Beds Are the Prettiest Place for Pets to Snooze
Founder Sara Berks on the origins of her textile-forward brand’s ethical mission and artisan craftsmanship.
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Wolf Republic Says Take a Hike
The LA-based brand’s founders quit their day jobs to design adventure gear inspired by their rescue pup.
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Like Most Good Things, The Painter’s Wife Started With a Rescue Dog
Rosana Agrelo and Josep Pintor’s dog, Pepa, is an essential partner behind the playful brand.
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“Velvet Hippos” Need Their Beauty Sleep
Co-founder Shalina Chen on how her Pit Bull-inspired beds don’t sacrifice style for comfort.
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Modernbeast is a New Brand of Nonprofit
Co-founder Hope Reiners on designing sustainable pet products and donating 100% of the profits to animal rescues.
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Why Peter Som Alum Rita Li Started Designing Dog Clothes
The fashion designer on her high-fashion inspirations, pivoting from ready-to-wear to dogwear, and running a brick-and-mortar boutique in the Bay Area.
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Petaluma Is Getting Dogs to Eat Their Veggies
The brand’s plant-based, protein-packed dog food and treats are sure to satisfy your pup’s appetite and your sustainability concerns.
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Boo Oh: An Industrial Designer’s Creative Take on Pet Products
Jay Sae Jung Oh’s bespoke furniture has been featured in Architectural Digest, but her Frenchie, Boo, inspired her elevated pet brand.
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The Foggy Dog Takes a Sunny Approach to Sustainability
Founder Rose Shattuck on her thoughtfully designed pet essentials and accessories — made locally and sustainably.
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Millennials Are Wild About Maxbone
Founder Parisa Fowles-Pazdro on creating modern pet gear from sustainable jackets to superfood treats, collaborating with buzz-worthy designers like Christian Cowan, and what’s next (cats?!).
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Ware of the Dog Isn’t Trying to Be Cute
Designer Jackie Rosenthal on how to dress your dog when you still miss Phoebe Philo’s Celine.
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Dandy Takes Your Dog’s Wellness Personally
Wellness devotee Danielle Sobel on creating customizable supplements, making life easier for pet parents, and supporting local rescues.
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Behind the Brand: Dog + Bone
A company set out to prove that not all collars are created equal.
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Behind the Brand: Tuft+Paw
Chic, sculptural cat furniture inspired by cat behavior and tested at cat cafés.
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Behind the Brand: Roverlund
Vogue alum Jamies Knowles has elevated the pet carrier to a fashion-forward accessory.
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Behind the Brand: Wild One
Co-founder Minali Chatani on well-designed dog gear, supporting local rescues, and the secret to snapping the perfect pic.
